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What is more pure than a newbie WHY ORGANIC? Did you know 10% of the world's pesticides and 25% of the world's insecticides are used each year for cotton production? We are committed to limiting the size of the footprint we leave on the Earth. Organic cotton is unbelievably soft and comfy on the skin and it only gets softer with each washing! Our organics are made in India in a fair labor environment and are GOTS certified.